Ways of Advertising, Publicity and Propaganda (College Work)

Advertisement;

Advertisement has been a spectacle for many years (ever since the 1913's where it became quite big during WWI, but has been around during 4000 BC, introduced by Egyptians), gifting its messages to the readers, which is the people. It is used to place a point across, making things simpler and more visual communicated for us to understand, without blocks of text explaining certain points to us. Advertisement is important, and really rules our lives, even if you think it doesn't. How else do item products, telephone numbers to your favorite restaurant, or maybe placing a personal message across (eg. Child Abuse). Adverts give and create an effect in your mind, never truly forgotten, but we toy with it in our minds, and effects us. Although, times change, generations focus on a different interest and idea which really is experienced all around the world. World change of ideas is the biggest issue in the advertising market, so advertisers make sure they keep their research up-to-date by being able to appeal to a certain generation.


Examples of Image Advertisement;

Advertising the Medicine BRIM

This image really gives a powerful expression and impression on any one. In this image, the bat tries to break the Vase with the flowers, but it can also represent a person who has taken the medicine, and the virus is imitated by the bat. This shows how, the advertisement claims, strong the medicine is and how effective it can be. But this also could have hidden meanings as well as the true meaning it possesses.

Advertising the Postal Service "Post" or meaning of Letters

The meaning of this advertisement is really hard to find at first; You could suggest it shows how much stories draw people in to read more. Instead it is about how writing a letter to some one is just as meaningful and wonderful as meeting and greeting a person in real life. By the person (Or the figure, symbolising the calm and collective words of the "Letter") hugging the woman, this indicates the closeness it could get to some ones "Heart".

Advertising a Funeral Service

This image is quite simple, yet very effective in the way it's positioned. Putting forward the meaning of a Funeral service but how quick death can be, or how damaging, almost tempting you to be in the same position as the deceased, "Come a little closer" expressed on a train track. It's pretty hard to tell what point this service is trying to put across, wanting to "come closer" to a danger zone, but it can also warn off people in a sense it's not a good idea to do.

Advertisement for wastage of Money

The way this advert was produced was very clear on putting across a reason or design, specially with the speculation of money. There were rumors about this advertisement using fake printed money to plaster the sides of the billboard, many tried taking the money as well. This advertisement could be showing many ideas or reasons, but others believe that this was to show how much we waste money, just throwing it away and clearly using it as "wallpaper". 


Examples of Video Media Advertisement;

Advertising Reebok Trainers "Loose your belly" 

This advert gives you something to laugh about, proving a great point about running as well. Having this "belly" chasing after a guy indicates that if you use Reebok's trainers you will loose/outrun that "belly" or, in this case, your own belly as you comfortably exercise it out with your new Reebok trainers you may buy because of this advert. Another way you can look at this advert is how far and long this man is traveling, durance is something which comes up quite a lot here, showing how long you can last.

Advertising delicious Doritos

A dog which is running towards a man with food in his hand, even if there's a door in front of it, nothing is stopping it from capturing and eating the Doritos which the man is teasing the dog with, in his hand. This show "interest" or the taste of the Doritos are so great, you will do nothing to get them. The slow motion capturing and experience this advertisement gives really gives you a tense feeling; is the dog going to smack into the door or smash through, hooking you into the moment.

Advertising Sony Bravia TV's

This advertisement shows quality in this product, or what this product can do. "Magical", it says to people, but also the colour and depth of what is really happening in each scene. The experience it brings at first glance is; "What is this advert about?" And at the end, explaining it is a Sony related TV product. It shows how much quality and time goes into each machine, expressing their detail.

Advertising the fun usage of the Xbox 360 console

As they all pull out their fake guns, you can tell, everyone around is very into the shooting "game". (Yet, when each person gets shot, it looks like a real life reaction of when some one regularly gets shot.) This gives a powerful image, a feeling that you are really in a game, that you're in there, and can feel the emotions and pains of a character. This is one way to think of how this advert is putting its point across; Xbox 360 gets you hooked and interested deeply in the game.



Propaganda;

Propaganda is always in unison with Advertisement, but in a much more meaningful scale, delivering more of an explained approach, telling you what is what in a harsh influencing manner. Unlike Advertisements, Propaganda is influencing the real world with ideas and attitudes, to encourage a wide range audience but taking on board no one else's opinion. Adverts focus on the peoples view on something, as Propaganda believes in something different; Just like artwork, it will always have a hidden meaning of what the person was thinking of, other then the meaning you truly believe in. 
Because of self opinion in Propaganda exploitations, lies can be made to intimidate a person to believe different. These could be used in a wide range scale; world wide maybe. 


Examples of Image Propaganda;

Propaganda for Woman to take part in Expanding Britain

This was posted around the streets of Britain during the Second World War (WWII) to show how working in the factories will help create and help win the world war with ease if more people show their input to their own country. Woman were advised not to take part in the war its self because Male Conscription was introduced to ensure men were there, willing to fight. So, to expect and feel their safety, "desk jobs" were issued for them. 

 Propaganda for the fear of German Nazi Spies

Speaking out loud of plans or gatherings which were taking place in your area could cause damage to the country its self, resulting in them all loosing the war all together against Nazi Germany. During World War One, using careless talk and explaining about the happenings and plans of your own country happened a lot, causing more deaths then ever imagined. Paranoia came about during the second, making it harder for German Nazi spies to interrogate and fish out ideas and schemes.

Propaganda for the dangers of War Time Hazards

During both World War One and Two, Propagandists and the countries wanted to make sure the country was fit and able to manage them selves through the dangerous times, by giving out words of advice and warning. One of the main cautions people were to look out for was the Blackouts. Blackouts were used as a sign of secrecy or because explosives or tampering has left lights locked down. 

Propaganda for the battle to keep Briton, Briton

Moving away from the world wars now, discussing the temptations of today to keep the country stable, Britain suffered huge job losses and lack of housing due to apparent "immigrants" moving into the country for refuge from their own country. BNP or the British National Party picked up on this, and spoke out for the Brit's who were worried for their own children finding a place for them selves and to not having to learn different currency and politics all together.